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SEO Copywriting by Persephone
Whilst SEO Copywriting purely for search engine spiders
is based on certain formulas and relatively straight forward, keeping
a site's visitors satisfied at the same time takes a far greater effort.
Balanced SEO Copywriting
Pleasing a search engine is not exactly difficult.
It's a machine, it looks at things mathematically to establish how many
times a certain keyword or phrase occurs
and whether this phrase is actually relevant to the rest of the page through
the miracle of LSI (Latent Semantic
Indexing).
So... SEO Copywriting is all about maths then?
Not quite; although it may be easy to please a search engine with your
literary offerings, keeping your human readers happy is an altogether
different proposition.
After all, a computer has an almost indefinite attention span
whilst a human will reach for the 'back button' at the first sign of impending
boredom.
Still here? We must be doing something right then...
The fact is that writers (whether on the web or otherwise) must hold their
reader's attention if they are to get their point across.
Waffling on aimlessly or stuffing your text full of meaningless keywords
just doesn't cut it.
You need the right words for the job, used in the right way.
Click
here for a definition of the term: "SEO Copywriting" |
SEO Copywriting Wisdom
When Mark Twain coined the above phrase over a hundred years ago, he was
talking to the writers of his day.
Yet his words are as pertinent to SEO copywriting today as they have been
to authors around the world for over a century.
Whether the topic is 'Holiday Villas', 'The Rise and Fall of the Roman
Empire', 'Mushrooms of the World' or 'Star Trek', copywriters need to work
with the right keywords to achieve the desired result (i.e. high search
engine rankings).
From an SEO Copywriting point of view, an author relies heavily on the
results of in-depth keyword
analysis for the creation of high-quality web content designed to succeed
in the major search engine rankings.
Without 'the right words', what we write is just that; 'content'.
It is the skilled use of language, combined with the right keywords and
phrases, blended into a flowing, easy to read style which distinguishes
an author from someone who merely writes for a living (that and original
ideas).
SEO Copywriting is an art.
It may not be the be-all-and-end-all of search engine promotion, but it
is an integral part without which any SEO campaign will invariably fail
Contact us to find out more.
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