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Copywriting for Print
Whereas SEO Copywriting requires
the author to consider the fact that computer screens are somewhat harder
on reader's eyes than a paper brochure, copywriting for print features
an entirely different set of rules.
A different set of requirements...
Printed sales materials have their own particular restrictions
to be considered by prospective copywriters.
Unlike a novel, sales literature will never be read end to end.
Instead, most readers will simply scan its headlines and text for something
which catches their eye in order to get a
general gist of the brochure's message.
Consequently, sales copy needs to feature snappy and eye-catching headlines,
bold summary paragraphs and detailed descriptions for those readers looking
for in-depth information about the product or service in question.
Adverts and brochures should have a balanced appearance and convey the
essential information at a glance if necessary.
Trying to explain the particulars of copywriting for print within the
confines of a web site is what you might call a 'difficult task' since,
as advertising media; the two are quite unlike each other.
Therefore, we have included an example of an advert created by us and
the IceGiant graphic design team some time ago.
For more information about how we can help your company,
Contact us today. |
