Copywriter Tips from Persephone

Whilst not every person has a talent for writing (just as not all of us are cut out for brain surgery or nuclear physics), this section of our web site provides a number of handy tips to help copywriters improve their chance of success.

General Copywriter Tips

• Whatever you happen to be writing about; field-test it.
  By getting feedback from friends, family or colleagues you can gauge the likely reaction to your work by its readers and change it accordingly if necessary.
   
• Don’t overcook your point.
  Although there is a time and place to express your eloquence to the point of becoming long-winded (point taken?), it is definitely not when a visitor is reading your sales copy.
   
• Editing can be a double-edged sword.
  Whilst it does not pay to drone on excessively as a copywriter, there is a definite danger of over-editing.
  If you strip each paragraph to the point where its meaning becomes confused, you will invariably send your reader elsewhere.
   
• Writer; know thy subject.
  Unless you have an understanding of the subject you are writing about, you will likely fail in convincing your prospective buyers about its benefits and advantages.
  Furthermore, be passionate about your product; it serves to instil confidence in your reader’s eyes.

More Copywriter Tips

• What’s in it for the customer?
  If you are a copywriter intending to sell a product or service you would do well to highlight its benefits to potential buyers, rather than just its features.
  This is an often overlooked point when authoring sales materials.
   
• Draw the reader’s eye.
  Most people will simply scan through an article or advert looking for something to catch their attention.
  Formatting your text accordingly will produce results.
   
• Are you talkin’ to me?
  Be sure to devote some time into researching your target audience and think about what language they are most likely to respond to.
  Speaking your customer’s language will greatly increase your success.
   
• So you’re writing a web site?
  Compared to paper, PC screens are rather hard on the reader’s eyes.
  Try to break up your content into short, easily read paragraphs to make your visitor’s life a little easier and keep them reading longer. 

As time goes on, the copywriter tips section of our site is destined to grow.
Be sure to check back regularly for more information.